管理论文

内蒙古汽车露营地建设现状及对策研究

2019-07-18 11:33:46

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汽车露营旅游起源于十九世纪中期欧美等发达国家和地区,而在中国旅游市场起步较晚,尚属于新生事物。随着社会快速发展,国家政策大力引导以及国民生活质量不断提高,旅游意识的不断增强,中国汽车露营旅游飞速发展,已经进入井喷阶段。而内蒙古具有先天的旅游资源基础、后天的政府政策法规支持以及交通网络的助攻,内蒙古汽车露营旅游发展潜力及空间巨大。因此,恰逢内蒙古旅游升级转型的关键期,探讨研究未来内蒙古汽车露营地发展趋势,以期加快实现“壮美内蒙古,亮丽风景线”的旅游形象的进程是十分有必要的。
  
  鉴于此,本文研究内容主要包括四个部分:
  
  第一部分为相关概念及基础理论研究。主要分析阐述了汽车露营地的有关概念及本研究所参考的可持续发展理论、产业融合理论、以及旅游生命周期等基础理论,为后期论文的探讨提供理论依据。
  
  第二部分为内蒙古汽车露营地建设的必要性及条件分析。一方面深入分析了当前内蒙古汽车露营地建设的必要性及意义。另一方面对内蒙古汽车露营地目前所具有的优势以及劣势,所面临的机遇和挑战做了详细的剖析。
  
  第三部分为内蒙古汽车露营地现状、存在问题及成因的分析。主要分析概况了当下内蒙古汽车露营地存在的基础设施不完善;产品单一、同质化严重;品牌知名度低;专业人才缺乏等问题。同时,从相关政策法规、规划设计理念以及运营管理等方面对存在问题的具体成因进行详细分析。
  
  第四部分为内蒙古汽车露营地建设对策的探讨研究。主要通过研究分析,针对当前存在的问题总结出内蒙古汽车露营地建设应采取的对策。此部分是本文的核心所在,为内蒙古汽车露营地发展提供有效参考。
  
  本文采用文献收集分析法、田野调查法,通过对国内外相关研究文献的收集梳理以及内蒙古当前汽车露营地发展现状及存在问题的详细了解与分析,总结出未来内蒙古汽车露营地发展应秉承的原生态、可持续发展原则以及采取产业规范化、品牌精品化、服务管理精准化、产品多样化以及规划合理化对策。
  
  关键词:内蒙古,汽车露营地,汽车露营地建设

汽车露营地
 
ABSTRACT 

 
  Car camping tourism originated in developed countries and regionssuch as Europe and the United States in the mid-nineteenth century, andthe Chinese tourism market started late, still a new thing. With the rapiddevelopment of society, the vigorous guidance of national policies andthe continuous improvement of the quality of life of citizens, and thecontinuous enhancement of tourism awareness, China's automobilecamping tourism has developed rapidly and has entered the blowout stage.
  
  Inner Mongolia has an innate tourism resource base, the support ofgovernment policies and regulations, and the assistance of thetransportation network. The development potential and space of InnerMongolia automobile camping tourism is huge. Therefore, it coincideswith the critical period of tourism upgrading and transformation in InnerMongolia, and it is very necessary to explore the future developmenttrend of Inner Mongolia automobile campsites in order to accelerate therealization of the tourism image of “extensive Inner Mongolia, beautifullandscape”.
  
  In view of this, the research content of this paper mainly includesfour parts:
  
  The first part is related concepts and basic theoretical research. Themain analysis explains the relevant concepts of car campsites and thebasic theories of sustainable development theory, industrial integrationtheory and tourism life cycle referenced by the Institute, providingtheoretical basis for the discussion of later papers.
  
  The second part is the analysis of the necessity and conditions of the construction of Inner Mongolia automobile campsite. On the one hand, itdeeply analyzes the necessity and significance of the current constructionof Inner Mongolia automobile campsites. On the other hand, it has madea detailed analysis of the advantages and disadvantages of the currentcamps in Inner Mongolia.
  
  The third part is the analysis of the status quo, problems and causesof the car camp in Inner Mongolia. The main analysis is an overview ofthe current infrastructure in Inner Mongolia car camps is not perfect;single product, homogenization is serious; brand awareness is low; lackof professional talents and other issues. At the same time, detailedanalysis of the specific causes of problems from relevant policies andregulations, planning and design concepts, and operational management.
  
  The fourth part is the research on the countermeasures for theconstruction of Inner Mongolia automobile campsites. Mainly throughresearch and analysis, summarize the countermeasures for theconstruction of Inner Mongolia automobile campsites based on theexisting problems. This part is the core of this paper and provides aneffective reference for the development of car camps in Inner Mongolia.
  
  This paper adopts literature collection analysis method, fieldinvestigation method . Through the collection and analysis of relatedresearch literatures at home and abroad, as well as the detailedunderstanding and analysis of the current development status and existingproblems of current automobile campsites in Inner Mongolia, the futuredevelopment of Inner Mongolia automobile campsites is summarized.
  
  The principles of original ecology and sustainable development thatshould be upheld, as well as industrial standardization, brand quality,service management precision, product diversification and planningrationalization measures.
  
  KEY WORDS: Inner Mongolia ,Car camping tour,Car campsite construction

目 录

  一、绪论
  (一)选题背景和意义
  1. 选题背景
  2. 选题意义

  (二)研究现状综述
  1. 国外研究现状
  2. 国内研究现状

  (三)研究内容、方法与技术路线
  1. 研究内容
  2. 研究方法
  3. 技术路线

  二、国内汽车露营地相关概念及理论
  (一)概念界定
  1. 汽车露营地
  2. 汽车露营旅游
  3. 汽车露营地分类

  (二)研究的理论依据
  1. 可持续发展理论
  2. 产业融合理论
  3. 旅游地生命周期理论

  三、内蒙古汽车露营地建设的必要性及条件分析
  (一)内蒙古汽车露营地建设的必要性及意义
  1. 内蒙古汽车露营地建设的必要性
  2. 内蒙古汽车露营地建设的意义

  (二)内蒙古汽车露营地的条件分析
  1. 内蒙古汽车露营地的优势
  2. 内蒙古汽车露营地的劣势
  3. 内蒙古汽车露营地的机遇
  4. 内蒙古汽车露营地的挑战

  四、内蒙古汽车露营地建设现状
  (一)内蒙古汽车露营地建设现状概述
  1. 初具规模,发展潜力较大
  2. 区域分布集中化,发展不均衡
  3. 类型种类多样,以草原型为主

  (二)内蒙古汽车露营地存在问题及成因分析
  1. 内蒙古汽车露营地存在问题
  2. 内蒙古汽车露营地问题的原因分析

  五、内蒙古汽车露营地建设的对策
  (一)内蒙古汽车露营地建设基本原则
  1. 保持原生态原则
  2. 可持续发展原则

  (二)内蒙古汽车露营地建设对策
  1. 产业规范化
  2. 规划合理化
  3. 品牌精品化
  4. 服务精准化
  5. 产品多样化

  六、结论及展望
  (一)主要研究结论
  (二)研究不足及展望

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